A Partnership to Turn Your Email List Into Your Most Valuable Asset
Your customers don’t make snap decisions. They take months to choose the perfect addition to their home and garden. The Long View is a suite of done-for-you email marketing services designed for that reality.
Whether you need to rebuild a broken email system or you’re ready for a long-term partner to handle everything, there’s a service designed to meet you where you are. My goal is simple: to build the trust, tell the stories, and create the systematic nurture process that turns your email list into your main revenue channel… one that’s both predictable and profitable.
Core Services
Three main pathways we can work together, and they’re designed as a ladder, from a one-time foundational project to a full, ongoing partnership.
Email Foundations
$7,500 one-time | 90-day project
Best For
Established brands who’ve tried email marketing but know it’s not quite working for them. You might have a few basic sequences, but they feel generic or pushy. You’re sending the occasional newsletter, but engagement is low and you can’t track any real revenue impact. You need a complete reset—a professional foundation built specifically for high-ticket, long-cycle sales.
Also for: New brands starting from scratch who want to do it right from the get go.
If your current email system isn’t delivering results—or if you’re starting afresh—this is where we begin. Over 90 days, we build the entire foundation of your email marketing engine together. You get a strategic asset that will keep working for you, year after year.
What’s Included:
- Deep Dive Strategy Session
- Welcome Sequence
- Abandoned Browse/Cart Sequence
- Post-Purchase Sequence
- Re-Engagement Campaign
- First Month of Broadcast Emails
- Klaviyo/Mailchimp/ActiveCampaign Setup & Optimization
The Outcome
At the end of 90 days, you have a complete, professional email marketing system. You can take the keys and run it yourself, or, like 70% of my Foundations clients, you can upgrade to the eCommerce Email Retainer and have me manage it for you.
eCommerce Email Retainer
$4,500/month | 6-month minimum
Best For
Brands who have a foundation in place and are ready for a trusted long-term partner to ‘own’ their email marketing completely.
This is the core of what I do. The Retainer is for brands who know email is important but don’t have the time, team, or specialized expertise to do it properly. I take full responsibility for your email marketing—strategy, copywriting, campaign planning, optimization, and reporting. You get a strategic partner who understands your business… and you get your time back.
What’s Included:
- Everything in Email Foundations (as needed)
- Monthly Campaign Planning
- 4-6 Compelling Emails Per Month
- Ongoing Sequence Optimization
- Monthly Performance Reporting
The Outcome
Your email list becomes a predictable revenue engine. You have a consistent, professional presence in your customers’ inboxes. Your leads are nurtured through their long buying journey. And you can finally stop worrying about email and focus on running your business.
Premium Email Partnership
$7,500/month | 12-month minimum
Best For
Established brands (typically £5M+ revenue) who are ready to make email their #1 revenue channel and dominate their market.
This is the full-service, all-inclusive partnership for brands who want to move faster and achieve more. It’s for businesses that have both a direct-to-consumer and a trade/B2B audience and need a sophisticated strategy to manage both. You get everything in the Retainer, plus more volume, more advanced strategy, and more direct access to me.
What’s Included:
- Everything in the eCommerce Email Retainer
- Increased Email Volume (8-10 emails/month)
- Dedicated Trade/B2B Program
- Advanced Segmentation
- Quarterly Case Study Creation
- Conversion Rate Optimization (CRO) Consulting
- Priority Support & Strategy Calls
The Outcome
Email becomes your primary driver of growth and revenue. You have a sophisticated, multi-layered program that nurtures every segment of your audience. You dominate your niche and have a powerful, direct relationship with your best customers.
Seasonal Intensives
These are high-impact, short-term projects offered at specific times of the year to a limited number of clients.
Launching a new product is a massive opportunity. This intensive is designed to ensure your launch is as successful as possible. Over 8 weeks, we’ll create a multi-phase email campaign that builds anticipation, educates your audience, and drives a surge of sales in launch week. This is for existing clients or brands with a proven product and an engaged email list.
If you have an existing email program but you’re not happy with the results, this is for you. I’ll conduct a deep-dive audit of your entire email marketing system—your sequences, your campaigns, your deliverability, your strategy. You’ll get a detailed roadmap of what to fix, and I’ll spend the rest of the 5 weeks implementing the highest-priority changes for you.
Add-On Services
These can be added to any Retainer or Partnership package.
What is a Trade/B2B Program?
Many luxury garden product brands have two distinct audiences:
B2C (Homeowners): Direct consumers buying for their own homes. They need emotional, aspirational messaging focused on lifestyle transformation.
B2B/Trade (Professionals): Designers, landscape architects, and developers specifying products for client projects. They need practical, specification-focused messaging about technical details, lead times, and trade benefits.
The problem? These two audiences need completely different emails. Send a homeowner an email about CAD files and trade discounts, and they’ll unsubscribe. Send a designer an email about “transforming your garden retreat,” and they’ll ignore you.
The solution: A dedicated Trade Program with separate messaging, sequences, and campaigns.
What Trade Program Setup Includes ($2,000 one-time)
- Audience Segmentation Strategy
- Trade Application Form & Automation
- Trade Welcome Sequence (Technical focus)
- Trade-Specific Newsletter Template
How It Works: Our 3-Step Process
Foundation
We build the engine. Strategy, technical setup, and core automated sequences that nurture leads while you sleep.
Nurture
We fuel the engine. Consistent, story-driven broadcasts that keep your brand top-of-mind and build deep trust over time.
Scale
We optimize the engine. Advanced segmentation, testing, and expansion into new audiences (like Trade) to maximize revenue.
An Investment in Predictable, Profitable Growth
Think about the value of just one additional sale. For most of my clients, one sale covers the cost of the Retainer for several months.
But we’re not just aiming for one sale. We’re building a system that captures and converts the 95% of your traffic that isn’t ready to buy today, but will be ready in 6 months. That’s where the real growth happens.
Which Service Is Right for You?
Choose Email Foundations if:
You want to "fix" your email marketing once and for all, but you have a team member who can run it day-to-day afterwards.
Choose the Retainer if:
You want it off your plate completely. You want an expert partner to drive results while you focus on product and operations.